Blu Star add-on · powerful communications center
Every call, transcribed. Every dollar, accounted for.
Inexpensive, robust phone system with AI-powered call intelligence
Aurora integrates PBXact (a hardened version of FreePBX/Asterisk) with Blu Star to create a powerful communications center. Get AI transcription, call analysis, screen pop, sales guidance, and more—at a fraction of proprietary PBX costs.
$21,000
Once — hardware, setup, custom development
Adam's Pest Control, since 2007
$16,000/yr
Proprietary licensing replaced
Adam's Pest Control, since 2007
Under $1,000/yr
Ongoing maintenance and support
Adam's Pest Control, since 2007
Under 2 yr
Payback period
Adam's Pest Control, since 2007
Why Aurora is different
Most phone systems charge ongoing licensing fees that add up fast. Aurora leverages open-source technology to deliver enterprise features at a fraction of the cost.
Massive cost savings
Based on open-source Asterisk. Initial investment pays back in under 2 years. Ongoing costs under $1,000/year vs $10,000+ for proprietary systems.
AI-powered intelligence
Every call transcribed, redacted, and summarized by AI. Analyze conversations for coaching, compliance, and improving close rates.
Tight Blu Star integration
Screen pop, sales guidance, and CommTracs logging make Aurora feel like part of Blu Star—not a separate phone system.
What Aurora does
Six capabilities, deliberately unequal. The AI call intelligence is the one no proprietary PBX in this market ships.
AI call intelligence
AI call transcription
Every call transcribed with diarization (who said what). AI redacts sensitive information like credit card numbers automatically.
On-demand call summaries
Get instant AI summaries of calls. No more listening to 8-minute recordings—read the key points while the customer is on the line.
Call analysis for coaching
Analyze groups of calls with AI. Ask: "What are the 10 most common objections?" "What percentage closed?" Perfect for training.
Sales Guidance tool
Helps agents give better estimates. Shows pest species, why we control them, available services, and why customers should buy. Increases close rates.
Screen pop integration
Incoming calls automatically pop customer records in Blu Star. If not found, launches Sales Guidance tool for instant estimates.
Full PBX capabilities
SIP trunking, voicemail, IVR with after-hours/holiday greetings, call queues, 3-digit extensions, direct dial numbers, and call recording.
How Aurora works with Blu Star
One call, start to finish — Caller ID in, coachable transcript out.
Call flow
01
Screen pop
Incoming call screen pop
When a customer calls, Aurora passes Caller ID to Blu Star. If the number is recognized, Blu Star instantly pops the customer record. If not found, Sales Guidance launches to help the agent give a great estimate.
02
Sales Guidance
Sales Guidance assistance
For new callers, Sales Guidance displays pest species identification, why we control them, and available service options (1X, 3X, 7X programs, etc.). Agents can present the right solution confidently—even on day one.
03
Transcription
AI transcription and logging
After every call, Aurora uses AI to transcribe the conversation with diarization (who said what), redacts sensitive information (credit cards, SSNs), and uploads the transcript to Blu Star. Call recordings are available to managers only.
04
CommTracs
CommTracs integration
All calls, texts, and emails are logged in CommTracs. See the complete communication history with every customer in one place. No more asking IT to find old call recordings.
05
Call analysis
Call analysis for coaching
Select a group of calls (e.g., all estimates by agent Jane Doe) and ask Aurora's AI: "What are the 10 most common objections?" "What percentage of calls closed?" "Did the agent attempt to close?" Use insights to train better reps.
Questions operators actually ask
The same six questions and answers published as structured data — one source, so they cannot disagree.
What is Aurora PBX?
Aurora is an AI-powered business phone system for pest control companies that integrates with Blu Star CRM. Built on open-source Asterisk/PBXact, Aurora provides AI call transcription, screen pop for incoming calls, Sales Guidance tool for better estimates, call analysis for coaching, and full PBX capabilities at a fraction of proprietary system costs.
How much does Aurora cost compared to traditional phone systems?
Aurora delivers massive cost savings vs proprietary phone systems. Adam's Pest Control invested $21,000 initially vs $16,000/year in proprietary licensing fees—payback in under 2 years. Ongoing costs are under $1,000/year vs $10,000+ for proprietary systems. Over 10 years, Aurora saves $150,000+.
What is AI call transcription in Aurora?
Aurora uses AI to transcribe every phone call with diarization (identifying who said what). Sensitive information like credit card numbers and SSNs are automatically redacted. Managers can request on-demand AI summaries of calls—read key points without listening to 8-minute recordings.
What is Sales Guidance in Aurora?
Sales Guidance is a tool in Aurora that helps agents give better estimates to new callers. It displays pest species identification, why the pest needs to be controlled, and available service options (1X, 3X, 7X programs). This helps new agents present confidently on day one and increases close rates.
How does Aurora integrate with Blu Star CRM?
When a customer calls, Aurora passes Caller ID to Blu Star and automatically pops the customer record. If the caller is new, Sales Guidance launches for instant estimates. All calls are logged in CommTracs with transcripts, creating a complete communication history for every customer.
Can Aurora analyze calls for sales coaching?
Yes. Aurora's AI can analyze groups of calls to answer questions like "What are the 10 most common objections?" "What percentage of calls closed?" and "Did the agent attempt to close?" This data helps managers coach better techniques and improve close rates across the team.
Real-world ROI
$15,000+
Year-2 savings
$15,000+
Ongoing annual savings
$150,000+
Saved over ten years
Adam's Pest Control
Adam's has used Aurora (Asterisk-based) since 2007 with over 50 phones, a PBX server, and custom development.
Year one cost $21,000 in total — hardware, setup and custom development — against the $16,000/year in licensing fees the previous proprietary system charged, recurring annually. Current ongoing Aurora cost is under $1,000/year for maintenance and support.
Payback period: less than 2 years
What the savings buy you
Why all this matters: the phone system stops being a cost line and starts being a revenue instrument.
Increase close rates
Sales Guidance helps agents—especially new ones—present the right services confidently. Better presentations = more closed sales = higher revenue.
Reduce onboarding costs
New agents ramp faster with Sales Guidance and recorded call examples. Less training time = lower labor costs.
Recover lost sales
Call transcripts and analysis reveal where reps fail to close. Use insights to coach better techniques and recover revenue.
Track marketing ROI
Multiple trunk lines and call logging let you see which marketing campaigns drive calls—and which calls convert to sales.
Everything you need in a modern phone system
Included today, plus the two capabilities shipping in 2026.
Multiple trunk lines
For tracking different phone numbers.
CommTracs logging
All communications — calls, texts, and emails.
Call recording
Available to managers for quality assurance.
Separately permissioned transcripts
Transcripts visible to users, recordings to managers only.
Soft phones supported
No physical phones required.
Open-source based
Asterisk, FreePBX and PBXact.
Extremely low ongoing costs
Compared to proprietary systems.
Click-to-call from Blu Star
Dial through Aurora instead of manually dialing, for better logging.
Mass calling campaigns
Communicate with 120 customers in one step for collections, telemarketing, or surveys.
Aurora is quoted per deployment.
There is no list price, because there is no list configuration: our Collabetive team handles everything—from hardware acquisition to configuration to training. We source PBXact hardware, configure your system (extensions, call queues, IVR, etc.), and integrate it with Blu Star. We run hands-on training for your staff on Aurora features, Sales Guidance and call analysis. Then we support you — ongoing support from Collabetive plus extended warranties from PBXact, at a total ongoing cost of roughly $1,300/year depending on company size.
Let's discuss how Aurora can save you money while adding AI-powered call intelligence to your operations. Request an Aurora quote, book a 30-minute savings review or call 763-231-8900.
Aurora is a Blu Star add-on.
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